Its officially, official, for real, no backsies. Adidas has confirmed they have signed Kanye West to their line;
"For 2014, we welcome to the adidas family one of the most influential cultural icons of this generation, Kanye West. Well known for breaking boundaries across music, film and design and partnering with our history in street wear culture and leading innovations in sport, we look forward to creating a new chapter. Details to follow."
We can all breathe; Kanye is finally free to fulfill his dream of becoming the Tupac of product. The reportedly $10 million contract will grant Ye royalties on his products, which was a cause for his split with Nike. Adidas also stated that they plan to make $23 billion in sales by 2015. A number which certainly inflated with the Yeezy signing.
As Adidas' Global Director of Entertainment and Influence Marketing put it;
#YEEZY season is HERE— wex1200 (@wex1200) December 3, 2013