In his most recent interview with GQ, Kanye West said more than a few memorable quotes, which doesn't surprise us one bit. The polarizing musician bowed down to Drake as the most popular figure in rap, referred to himself as a blowfish, and said he is responsible for more than 50% of Balenciaga sales.
Q: When you said what you said last year about the fashion industry and your frustration with it, did your phone ring after that?
It did move the needle. Only positive came from it. Maybe I’m not as good friends as I could have been with the Saint Laurent designer. And now I don’t get the red-and-black versions of the white-and-black pants that are in stores, or whatever I would have got as a musician. But other than that, that communication was real. Alexander Wang made sure that I was able to go to a Balenciaga show, and I was never allowed to do that before because I was a celebrity. Listen to what I’m saying—me, as Kanye West: I guarantee you, I’m more than 50 percent responsible for every men’s shoe that they sell. Me, the singular person. More than 50 percent responsible for every Balenciaga shoe they sell. And they would say, “You can’t come to the show, because you are a celebrity.” But all honesty, no ego, I have a level of influence, and I have a level of respect for the designers. And we move product on that Barneys floor.
The Balenciaga brand did become more prevalent in the hip-hop community once 'Ye was seen rocking the brand more and more. It was always Gucci and Louis, but since Kanye's influencing ways gripped the community, Balenciaga's became that wave. Kids were spending all of their cash just to get a pair of kicks that they didn't even realize existed until Kanye put them on. Whether or not he is responsible for more than 50% can be debated. We ain't got the answers.
But, let's call a spade a spade- the Air Yeezys wouldn't be worth 10% of their selling price if Kanye's name wasn't associated with them, much like the high-end Balenciaga kicks wouldn't be nearly as widespread if Kanye didn't rep for them. Hate him or love him, the guy influences the fashion community in ways few others can.
Adidas can only hope his influence carries over to the three stripes when his collaboration finally releases.